A Purchase Item campaign enables members to earn bonus points based on their item purchases. Customer points are multiplied or added. It’s a great way to push inventory and promote new or existing products during specific seasons, weekdays, or even specific times of the day.

Campaign Examples

• Earn 2x points on Taco Tuesdays! 
  This multiplier bonus is set on a slow business day. All taco purchases on Tuesday were multiplied by 2 – a $5 taco earns 10 points instead of the usual 5 points (less taxes and other exclusions). It motivates customers to choose your brand on Tuesdays to maximize their earning potential and get closer to those rewards.

• Earn 1.5x points on Summer Menu Items!
  This multiplier bonus was set to push their Summer menu in the beginning of summer. All purchases with the qualifying items points within the campaign period were multiplied by 1.5 – a $10 item earned 15 points instead of the usual 10 points (less taxes and other exclusions). This was a good way to introduce their new products and push the summer inventory for a limited time.

• Earn 5 bonus points on Juices To-Go!
  This added bonus was set to rotate out their Juices To-Go line. This was a good way to incentivize customers to buy their To-Go products and also control the bonus points being issued. Since various flavors were sold at different costs, they wanted to give a fixed 5 points bonus. You can also increase your inventory rotation on a particular product. For example, incentivize your customers with the opportunity to earn more points on prodcuts you’d like to push.

Things to Know

• When a member has multiple qualifying items in their cart, they will earn bonus points on each qualified item. For example:

  • Double points on Dessert offer will earn a member with 2 x $5 Desserts in their purchase a total of 10 points. (5 dessert points + 5 dessert points * 2)

  • Add 5 points on Dessert offer with earn a member with 2 x $5 Desserts in their purchase a total of 20 points (5 dessert points * 2 + 10 bonus points).

Creating An Offer Campaign

1. Go to the Campaigns tab in the Dashboard

2. Click the Create link in the top nav

3. Select the Purchase Items automation

4. Select the Bonus Type:
   • Multiply Bonus will multiply the points earned on any select items purchased
   • Add Bonus will add a fixed amount of points on any select items purchased

5. Define your offer parameters and click Next

6. Enter a unique campaign name for your internal reference

7. Schedule your campaign start date and time

8. (Optional) Schedule your campaign end date and time. If this is not defined, you campaign will be ongoing with no end date

9. Review your campaign details and click on Schedule to create your new campaign

   Tip: Hover over the tooltips for more information on each field box.