Emma Email Campaigns

Spendgo allows you to trigger Email sends from Emma using a Date & Time or Recurring campaign you create in the Spendgo Dashboard. Either on the specified date/time (via Date & Time Campaign) or recurring date/time (via Recurring Campaign) the event is triggered for the specific audience Members to Emma, which initiates the send email process associated with the event name that has been mapped between the Spendgo campaign and Emma Automation Workflow.

Before creating the Email Campaign in the Spendgo Dashboard you first must create an Emma Automation workflow which triggers an Emma mailing on an event. Name your event within Emma, this event name must be mapped to Spendgo to be enacted.

Visit Emma for documentation on how to create an Event Name for mapping to your Spendgo Campaign.

NOTE: Due to Emma API send limitations any Emma Email Campaign will be limited to 3,000 recipients and campaigns should only be scheduled to run between 1am PT - 5am PT.

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How to Create an Email Campaign

The following instructions assume you have already created your automation event within your Emma platform. See How to Create an Emma Automation Event.

Email campaigns are only supported for Emma Email integrations. Only Admin and Marketing User types will be able to create a campaign. For create permissions, request access from your Admin User.

1. Navigate to Campaigns > Create > Date & Time or Recurring Campaign and click Next Step.

2. Select the Send Email action.

3. Enter the exact event name associated with your Emma automation email to be triggered.

4. Click Next Step.

5. Define your audience and click Next Step.

6. Enter a Campaign name, schedule your campaign and Save.

How to Create an Emma Automation Event

Visit Emma for more documentation on how to trigger custom events.

1. Log in to Emma and navigate to the Automation page.

2. Create new workflow.

3. Name your workflow.

4. (Optional) Choose an audience if you want to further segment sends.

5. Choose your event trigger, select Custom API Event and click Next.

6. Create the filter statement (ex. event_name equals reward_earned) and click Next.
   Key = “event_name”
   condition remains “equals”
   Value = the exact event name that you jotted down in Step 5

7. Select send every time event is triggered, click Next, and then Confirm.

8. Add action to workflow to send email and follow the onscreen instructions to design your mailing template.

9. Activate the workflow and Save workflow to turn on the notifications.